UBER on long-haul trucking business

(Rueters SEPTEMBER 27, 2016 10:43 PM)

Credits to Uber

With its recent acquisition of self-driving truck startup Otto, Uber is plotting its entry into the long-haul trucking business, aiming to establish itself as a freight hauler and a technology partner for the industry.
Otto plans to expand its fleet of trucks from six to about 15 and is forging partnerships with independent truckers, Otto co-founder Lior Ron told Reuters in an interview. Starting next year, Otto-branded trucks and others equipped with Otto technology will begin hauling freight bound for warehouses and stores, he said.
Uber has already started pitching services to shippers, truck fleets and independent drivers, and the services go well beyond Otto’s initially stated goal of outfitting trucks with self-driving technology. It also plans to compete with the brokers who connect truck fleets and shippers.Read More...